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Are you Part of the 'Elf on the Shelf' Craze?
There are countless ways to display the Elf, as he flies off store shelves this holiday season.
Over the past decade, the “Elf on the Shelf” has become a tradition in many homes. According to online research, the Elf was born in 2005 when a mother and daughter decided to write a book. After being rejected by numerous publishing houses, the pair decided to self-publish the book – first printing 300 copies. By the end of 2010, more 1.5 million copies of “Elf on the Shelf” had been sold. The basic premise is that Santa sends his "Elf scouts" to families’ homes. Once the family reads "The Elf on the Shelf” book, it is directed to give the elf doll (which comes with the book) a name and register it on a website to make "the adoption" official. From then on, the Elf lives with the family and watches the children’s behavior every Christmas …
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Richard
10:50 am on Thursday, December 13, 2012
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